List of products by brand Powerful Shu

About Powerful Shu Collection

In everything we do, from walking to running a marathon, the distribution of oxygen to our organs is essential. Proper breathing is crucial to the effectiveness of our daily exercise routine. Improper breathing patterns could cause problems during a workout like a decrease in endurance, a decrease in overall performance, or worse, not being able to properly exercise at all. With that in mind, Powerful Collection has given utmost importance to one of the most basic necessities in exercise; Air.


This collection is entitled “Powerful Shu” to give homage to the ancient Egyptian god, Shu. According to Egyptian mythology, he was considered to be the god of air and as such personified the wind and the atmosphere. Shu was the breath of life - the vital principle of all living things, very fitting as the main inspiration for our third collection.


What makes the “Powerful Shu” stand out from the rest of our collections is its chic minimalism. It is made in plain solid colors of white and black. The Egyptian emblem printed in gold on the edges is a nice touch of elegance and refinement added to the look. The black and white color palette also makes it easier for you to pair with any shoes you like. Its design versatility makes the collection a wardrobe staple for both men and women. If your style is all about clean lines and streamlined sophistication, then you should definitely add these into your closet.


With the weather warming up, and days become brighter, this is the perfect time of the year to take your workout to the great outdoors! Instead of doing your fitness routine indoors or at the gym, switch it up and flaunt your favorite black and white "Powerful Shu" activewear look in the park or around your neighborhood. Let some fresh air fill your lungs and feel the wind against your skin. Fresh air helps the airways of your lungs to dilate more fully and improves the cleansing action of your lungs. How you breathe can have a huge impact on what you are getting from your exercise. There are different breathing techniques for different kinds of workouts. From deep belly breathing for running and mindful breathing for meditation. You should also be mindful of the quality of the air you are inhaling. Keep away from places with poor quality atmosphere.


Try to remember that post-exercise breathing is also an important part of fitness. Take some deep inhales and exhales as you cool down after your workout. With some stylish "Powerful Shu" clothes and an open-air ambiance, nothing can stop you at achieving your workout goal for the day!

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